Social media marketers live a different life than they tell.
Many people have a strange idea that is spread by those who have only a pale vision of what social media managers do, and who see them as creative. Creating strategies, working with images and videos, playing with social networks.
I apologize, but this is not the case.
The work of a social media manager is different.
A social media manager is a professional who manages one or more social media platforms as required. Comparatively to a non-specialized character, the main difference is the ability to incorporate actions into a strategy.
All of this without forgetting competence, experience, and propensity. In this profession, there is a great deal of balance, and you cannot learn everything from the pitch.
Every social media manager has a sacred fire of creativity burning within them, but they also pay attention to numbers and data analysis. Does all of this have to be done by hand? No, there are several tools that can make the life of a social media manager easier. There are many tools on the web for those who work in this sector, with nuances ranging from pure and simple management to digital PR to blogger outreach.
Buzzsumo is one of the main tools I recommend to the social media manager. With www.buzzsumo.com, you can launch your analytics business with the platform you find there.
Especially when it comes to content. What are people sharing? Who is sharing? Which profile is most attentive to certain activities? To whom should I turn for influencer marketing?
Buzzsumo is a paid service, it offers little free version, but its features are outstanding. You can search for keywords and URLs for Uniform Resource Locators. This is an address for a web resource, such as a site, a page, or a file… It is a reference to the content of a resource, and the result is stunning. The tool shows you the posts with the most shares for a range of dates. Additionally, you can see only certain articles and, above all, identify who clicked on the share. At this point, you can use the filter to isolate bloggers. An influencer is anyone who has the power to influence the buying decisions of others due to their authority, knowledge, position or relationship with influencers, journalists. Work hard to build relationships, engage in discussions and bring together necessary contacts within the social project.
Onlypult
Do you work with Instagram?
You can’t update multiple accounts at once without Onlypult. Above all, you can’t upload images from your desktop. Onlypult performs various functions for those involved in the social network. For instance, it has a good statistics system, which is impossible to ignore when presenting noteworthy reports.
Hootsuite: As it is the most popular and used, it should be on the list. You can use this tool to manage different social networks, but you can optimize your Twitter presence above all else. This means posting content and monitoring what’s going on. In order to follow hashtags, you need to use Hootsuite. On the dashboard, you can organize tweet streams and make decisions: reply, republish, contact privately. If you are dealing with several clients, you should opt for the pro version instead of the basic version.
Good alternatives to Hootsuite
There are dozens of alternatives that are similar but not the same.
Tweetdeck is specifically designed for Twitter, PostPickr is reminiscent of an editorial calendar for social media, and Buffer is designed for scheduling posts across different platforms. Other names include SocialOomph, Twitonomy, etc.
PostPickr is my go-to tool for creating collections to publish on a specific schedule. I also remain loyal to Hootsuite.
IFTTT
An opportunity to create virtuous automatisms. I agree with most professionals that every update on social networks must be created from scratch and not rely on RSS feeds.
You can use IFTTT to point to different solutions, for example, you can use Evernote to save all the tweets you save as favorites. What does this combination do? I use it to save links that I need to study and insert in certain projects, such as blogger outreach. It is one of my favorite recipes from IFTTT to post Instagram images to Twitter as native photos. There are no longer links to the platform; instead, what you take appears as an uploaded photo.
Canva is a great tool for simple jobs, because it gives you a complete visual tool at your fingertips. It offers a thousand advantages, especially when you use the images from Unsplash, Gratisography, Pexel, and Pixabay, but it cannot be used for everything. Are you working on an infographic? Hire a graphic designer. Canva is not Photoshop, but anyone can use it. For Facebook, Twitter, Pinterest, and Instagram, you have the foundation. There are ready-made schemes, you can insert headlines with predefined fonts and save grids to reduce production time.
Mention
Would you like to always have adequate answers at hand? Mention is the right tool for you: you can follow publications and track updates containing the word you are interested in. You will find public posts in the daily report: blogs, web pages, forums, social networks. The tool is perfect for comparing the situation immediately, understanding what people are saying about the project you follow, and how other companies are moving. Mention offers a free and a paid version, recommended for those with more demanding needs.
WordPress SEO By Yoast
It has many functions, including those related to the social universe. For instance, you can activate Twitter Cards and view previews of links. Add an image to the home page for social sharing. Include a photo on pages without images. Additionally, you can edit the title, description, and image fields for each share. Are you aware of how many shares you lose due to an unoptimized preview? I think you need to do more. By doing this, you can increase blog visits. It is the social media manager’s responsibility to take care of these points.
SumoMe
Staying with the WordPress plugin theme, I mention Sumo to add the share buttons. The extension allows you to customize the buttons and add a share bar that is suitable for responsive design to the mobile version of the blog.
