Do you always have the same number of likes on your page?
Is the coverage of your posts always very low?
The fault lies with the EdgeRank, the Facebook algorithm that determines the visibility of a post within the newsfeed. Zuckerberg & Co’s strategy would seem to be deliberately lowering the reach of posts to capitalize on the enormous potential of its online showcase.
In order to increase visibility and engagement, Facebook encourages companies and professionals to invest in Facebook ads. The good news is that paying isn’t the only way to reach your fans.
If you want to increase visibility on Facebook, there are tricks, or better yet, a cocktail of suggestions, that when wisely mixed can help increase the reaction to your posts and therefore your page’s visibility.
Quality or Quantity?
Quality is much more decisive than Quantity
Using simple logic, one could mistakenly think that publishing more posts means more visibility.
The solution to low visibility is therefore to publish widely. In reality, this is not how it works, and exceeding with posts of dubious quality again means boring the user, causing negative effects.
Quality comes first!
Boring publications are the number one cause for fans to leave the company page.
Not to mention hoaxes that can undermine your authority: make sure you check the reliability of the sources. Additionally, in order to maintain a page that is always varied, we recommend you alternate the contents and assess which ones work best with your audience.
As everyone knows, Facebook allows three forms of interaction, all three of which are important in terms of reach.
Shares have a clear effect on the life cycle of the content, that is, they generate new views which means new possibilities for new likes, comments and … shares.
And if things go really well, we can start talking about virality. There is a difference between content that lends itself to collecting Likes and one that instead stimulates sharing. Without exaggerating, you can be the one to invite others to share.
Making videos and uploading them directly to Facebook Video has now become a trend that cannot be ignored.
Facebook also pushes videos for views in its algorithm, but videos also have two undeniable advantages.
The first is that people increasingly need content that makes it easy to use, on the other hand the “autoplay”, with the video that starts automatically, attracts more attention than a static image. The preview takes place only with videos uploaded directly to Facebook and not with external links to YouTube, Vimeo or other video sharing engines.
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