Which link building strategies should you avoid? In order to get a clean link profile, you have to avoid the following mistakes, based on work by Google that is qualitatively unquestionable.
Off-page SEO can be undermined by several link building mistakes. In order to climb the SERP, you can acquire hyperlinks and useful mentions by performing this operation. And place your content on Google.
The concept of building involves creating artificial links to your website in order to climb the SERP.
Link building must always be handled by professionals capable of avoiding errors. You should avoid the following activities when attempting to get backlinks.
Press releases and article marketing
A technique that once yielded results but risks doing damage today. Sending a single press release to 300 different websites is pointless. Hypertext links coming from these outdated practices carry a lot of risk, on the other hand. There used to be a lot of work with press releases, but today it is better to go beyond these techniques and make good use of these contents. This means doing digital PR, involving online and offline journalists to get the right attention. You should also seek to build strong links. Perhaps by quoting industry blogs. In order to optimize press release distribution and article marketing with direct links to your blog, it was sufficient to write texts for search engines, and then pick the best sites to publish them on. Today, this is considered a penalizing practice by Google.
Subscription to spam links web directory
It is very simple: the best web directories are either paid or very selective, but that does not mean that there are no free, valid directories available. When abused and used without criteria, especially in regards to low-quality directories, this solution can be referred to as spam. Posting your blog in all directories on the web is a waste of time. The only really useful services I found were Yahoo! Directory, DMOZ, and a few others.
These realities no longer exist today. Their services have long since passed away. Even though I can’t say working on directory listing is always detrimental, you do risk getting some spam links today.
Sitewide link in the footer and sidebar
For Google, not all link positions are created equal – there are several factors that affect the fate of a hyperlink. These include those that correspond to a website’s sitewide zones. This means:
- Footer.
- Sidebar.
- Blogroll.
Basically, these links appear in repeating areas on each page, so they send a lot of links to the domain. It is generally assumed that links in these areas aren’t necessarily spam.
It is certain that they have a lower value than a contextualized link, with a richer content and thus more useful to the reader. Regardless, today it is better not to give up a priori, but to pay attention to spam links coming from these areas. They are not spontaneous and are the result of poor link building practices. You can’t monitor every website that links to your domain from these areas, but you shouldn’t invest your time in it. Do not insert credits to webmasters or agencies in the footer and you shouldn’t request credit from your customers.
Blog
Creating blogs to increase the inbound links to your website can be a double-edged sword. To take care of just one blog requires time and dedication, but to handle two, the effort doubles: if you are not willing to make this sacrifice, it will be useless.
When you know what to do, you can create portals to promote your content. The key is to optimize, fill with content and push these blogs, otherwise they will only return fake links. This can lead to penalties, so it is best to avoid it.
Spam links exchanged with other sites
In my opinion, contacting every blog you see under your nose without considering the topic consistency will yield minimal results, and your blogroll will look like the online version of the yellow pages. Your reputation is at stake! Exchanges no longer work, all you earn is a flood of spam links.
Purchase paid spam links
This is the worst way to get links on a website, according to Google. Link purchasing directly affects Pagerank and can result in a penalty. Then someone will say that if it’s done right, the risks are minimized. They will also say that links have to be bought, they do not appear spontaneously. There are many ways to gain links to your content, and purchasing links remains one of the most dangerous.
The purchase of hyperlinks is a reality that many professionals take into account in extremely competitive contexts.
Link building errors with guest posts
Guest blogging is a decisive job, not an easy one. It can even be dangerous. This is especially true if you lack a clear strategy. Additionally, if you try to build link popularity with these articles. In my opinion, guest posts are an even better resource for link building than press releases. If you have chosen the best platform for your guest post, you can get valid clicks and a very interesting link. Why do I insert this item in the guide to understand how not to increase link popularity?
It’s simple. If you overdo it with this technique, you risk a lot. Even if you trade guest posting for cheap press releases, advertorials, and simple article marketing. Matt Cutts has repeatedly warned the guest blogger who pushes too hard on the SEO side. Don’t sell an already published text as the spearhead: you’ll only make a bad impression. It is not acceptable for Google to pass the purchase of links as a guest blogging action.
Forum and blog comments with links
Attending forums can be an excellent way to insert links, but it must be done gradually.
The benefits of commenting on a blog with solid topics and content analysis are real. Having your signature carry anchor text with exact keywords and being present at every post is a bad idea. Comments should be handled differently and professionally, if you use interactions just to get links, you are only multiplying spam links.
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