Blog Posts

Posting content on social media: How to create an editorial plan?  

Somene would say, “It takes little.”. The facts are far from this statement. Because everything that comes before the fateful moment of publishing a post online requires time and skills, even if the publication itself requires just a click on the “Share” or “Publish” button. Posts published on social media […]

Mistakes to avoid when doing link building

Which link building strategies should you avoid? In order to get a clean link profile, you have to avoid the following mistakes, based on work by Google that is qualitatively unquestionable. Off-page SEO can be undermined by several link building mistakes. In order to climb the SERP, you can acquire […]

Waveful – What is it? How does it work?

Waveful is a social network for sharing videos and images, currently available only for cellphones. I have been following and learning about this platform for a week as part of my job. Waveful how do i sign up? It’s very easy to register, you can choose from: -Your email address […]

What are the key elements for a social media strategy

What are the key elements for a social media strategy? Before this question, you are asking yourself: why think about a Social Media Strategy? A Social Media Strategy is the study of a series of actions that need to be taken in order to position yourself on social media. The […]

How to write for social media

How to write for social media? Social media copywriting is an art. There are results, but they can be positive or negative. It’s difficult to write effective texts for Facebook, Instagram, and Twitter.  Copywriting in social media marketing must be studied. Without improvisation. I know a series of steps that […]

Facebook hidden tricks and features

Are you looking for the best Facebook features, the lesser known ones and that can help you optimize the page or profile?  Upload images, post links, create sponsorships. Of course, there is a world behind these operations: you could write a book only on the advertising discourse. Your Facebook page […]

Where and who do I follow to improve myself

This will be a different post than usual. For once I want to talk about myself and how I continue to train for my job.  I follow Gary Vee and Rachel Pedersen. Gary Vee he taught me to think positively, even and especially when everything goes wrong. To give my […]

20 Social Media Ideas to Keep your Brand Feed Original

What is the most challenging aspect of managing social media campaigns? Finding new ideas! Marketers must manage multiple social profiles and keep them up-to-date with new posts. This is a challenge. Your followers expect new content from you periodically. Brands must always have new ideas for social media posts. Here […]

How to study buyer personas

An important marketing principle is buyer personas. In many cases, we don’t realize the amount of data and information we have at our fingertips in digital to better understand the audiences for which we create products, services, and social media content. Studying and knowing your audience also facilitates the lead […]

Are you thinking only about your work and not sponsoring yourself?

Since starting this job in 2013, I have learned a lot, but I have also made mistakes. Everyone makes mistakes, but it is important to learn from those mistakes.    As a social media manager, I opened my channels but lacked the time to manage them and they ended up […]

What to write in a corporate blog

Today, all businesses must have a corporate blog. Opening and maintaining a corporate blog allows companies to promote their products and services and to reach out to potential clients. A corporate blog isn’t easy to create and manage. What is a company blog and how to start one A corporate […]

What is a Landing page?

What is a landing page? Landing pages are web pages that allow you to request information from visitors, through a form, in order to convert them into leads or contacts. As a result, a landing page that targets a specific traffic flow converts a higher percentage of visitors into leads […]