Instagram: personal, business or creator account.
Which one to choose?
In addition to those who use Instagram for pleasure, to share interesting images of their daily lives or travels, there are also those who use it professionally as well as those who want to use their connection to show creativity. These are the differences between the three profiles Instagram offers: personal, corporate, and creator. Selecting a profile is easy and reversible.
The process is:
Settings> Account> Switch to a professional account> Creator / Company (If you want to change it Settings> Account> Change the account type> Switch to a personal / creator / business account).
Personal Account
The personal account is the one that is created by default.
It is intended for those who use Instagram as a way to share photos, without contemplating any possible earnings.
In addition to a short biography, the system allows the user to add an external hyperlink at their discretion but provides no statistical information except for hearts and comments, to which you can respond directly through a mention.
There is the option to set your profile as public or private, in which case the photos will appear hidden, and you must send a follow request to gain access to them.
Company Account
Instagram has created a business account designed for businesses, retailers, service providers, and brands providing you with the ability to post traditionally, provide visitor engagement statistics, and carry out promotions while monitoring results.
On the dashboard, you can see the difference: an indication is provided that identifies the category in which they belong. The topics range from types of businesses to professions to “personal blogs”. Many options are available to fit every need.
The “type of business” tag is a very useful indicator: at a glance, you can identify the type of business the owner runs, both as a matter of interest and lay the groundwork for future collaborations. With the company account, there are in-depth statistics (with references to the types of followers, city, gender and age, engagement and hours), direct messages are divided into 2 categories (main, general) and Instagram AdS advertising campaigns (directly linked to Facebook Ads).
Account Creator
This is mainly suitable for influencers or people with large followings, who use Instagram to produce content that is both widely recognized and valuable both on Instagram and outside. A number of dedicated tools are available to enable the creation of content that can reach or engage a wide range of people.
This solution has more powerful management tools and detailed analytics than previous formulas.
Creators receive daily or weekly reports detailing their interactions with followers through posts, stories, direct messages, reels, and IGTV. In most cases, these details don’t attract the attention of amateurs who use social media in an amateurish way, publishing snapshots of newspapers more for their own pleasure than to attract others’ curiosity. The analysis panel is enhanced with information on new followers, followers who have stopped following us, viewed posts and detailed feedback on each piece of content.
DMs can also be easily administered with a filter that highlights the most relevant messages and leaves those that do not require a response in the background.
All options have pros and cons that should be considered when choosing.
It is the easiest to manage the first one, which is personal, and the only one that can be made private by using any of the formats Instagram proposes.
There is the option of connecting to Facebook pages if you need it. It lacks statistical data or monetization but is certainly the best if you do not have particular artistic ambitions.
The corporate version includes the same features as the previous version but also includes the ability to create advertising campaigns, integrate business contact information, and access video messages from direct messages.
You can create eye-catching visual communications by using swipe up links, marketing-specific performance indicators, and tools. It must be linked to a Facebook page. This option is for businesses, shops, and individuals who focus on advertising at a professional level.
The third option, for creators, is the middle ground: it integrates insights and analytics, has the category label and allows you to enter your contact information, connect to a Facebook page, and add links to stories.
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