Who is the Social Media Manager
The Social Media Manager is the one who manages the company’s social account by coordinating the company strategy with effective and measurable communication, in terms of concrete results.
Monitoring the results is what makes the difference. Simplistic management of social media could stop at the number of likes, the count of followers, or the so-called vanity metrics which don’t bring money. While a professional must implement all the tools for the constant monitoring of strategies and activities, providing a precise picture of the real results obtained from social media, he/she must also help to create a solid community of customers around the company.
Seven good reasons to hire a Social Media Manager
- Define a Social Media Strategy
Social media cannot be “set and forgotten” or rather start using it in one way and always continue with the same strategy without ever changing it, in most cases this approach does more harm than good. Having a well-developed plan for social media requires the Social Media Manager to join the marketing team. This will prevent efforts from being disrupted and will increase the synergy of all marketing efforts, online and offline.
2. Synergy and Content
A Social Media Manager will not only prepare the strategy being aware of other marketing activities, but will also develop an editorial calendar, which he/she will share monthly or weekly as appropriate, regarding the campaigns and planning of content publication. It will also be able to assess what are the primary objectives for the current year and translate them into content and advertising campaigns.
3. Brand Identity and Reputation
The page or company profile must be easily recognizable and for this reason, the Social Media Manager will take care of choosing or creating profile and cover images that fully or best reflect the image and values of the brand. Social Media Managers are constantly on the lookout for any messages, reviews and comments regarding the brand. Not only do they know the right method of sorting, but they are also aware of how to behave within the platform, representing the brand.
4. Community Management
The Social Media Manager not only develops the right Tone of Voice for the brand, but knows that it is essential to work with other people within the company to prepare an emergency plan in case of a crisis. The action of responding to a comment, be it positive or negative, should be done within a certain time frame, and on the web, the timing is always “the sooner, the better”.
5. Monitoring of results and optimization of strategies
One of the fundamental tasks of the Social Media Manager is to track and monitor existing campaigns to improve them if and when necessary. The Social Media Manager, in fact, works to keep the brand “on the piece” by changing the objectives, contents and creativity of the advertisements if the campaigns are not giving results. The Social Media Manager regularly checks their campaigns, deactivating the underperforming ads and optimizing other campaigns to make sure that the budget is best spent to achieve the set objectives. Sometimes campaigns are continually successful and can lead to other great ideas, precisely because there is a figure who deals with this constantly.
6. Reporting focused on the return on investment of the business
The Social Media Manager will not fail to provide a complete and comprehensive report at the end of each month. The methods for drafting it are different, but a report generically will always contain the following items: what was performed that month, the comparison with the previous months and what should be done in the following months.
7. Always UPDATED
The Social Media Manager is always and constantly updated on the latest trends and news in the sector. He will also know the latest news in terms of social networks, for example, teenagers prefer Tik Tok to Facebook.
The Social Media Manager is someone who can contribute 100% to the strategy and objectives of the brand and will produce a much better result than someone who is randomly selected in your business and who publishes content at random on behalf of the brand.
The budget dedicated to the Social Media Manager will therefore not be an expense, but an investment with a clear return.
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