Social media represent the center of communication in our era: you see it in everyday life. We are all connected to smartphones, e-mails, facebook, instagram, twitter, YouTube, etc … they have revolutionized our daily life.
Social networks are growing at an incredible speed. Just think that Facebook, the most famous and used social network in the world, has reached over 24 million active users per month, of which 17 million are present daily. Entering the world of social networks allows you to be known by a large pool of users and to have more opportunities to increase your business.
Social media are useful tools to drive traffic from pages, more commonly called company profiles to the website. This will make it easier for potential customers to find and connect with your site.
Social networks are used to help companies build relationships with users because they encourage the exchange of opinions and allow immediate feedback on their products/services, essential for improving and guiding the various business strategies.
Being constantly present on social networks allows the company to get in touch with thousands of potential customers, listen to their needs and have the opportunity to retain them.
Social networks play the role of influencers in the purchasing decisions of various users. Because it allows you to get to know the company, get information on the product you want to buy and comments from other people, thanks to the presence of brands on social media, it allows the potential customer to orientate between the different competitors and choose which offer is the most suitable for the needs of a customer.
The presence on social networks allows companies to monitor conversations and therefore know what people think. Social media also lend themselves easily to being used as customer care tools. The daily presence on social networks allows you to build a direct relationship with users, listen to different opinions and turn every criticism into an opportunity to improve and retain the customer. The possibility of having an immediate and direct comparison allows you to dissolve possible doubts and provide clarifications, thus trying to change the negative attitude towards the brand in a potential customer.
The strong point of Social Networks is the speed of expression in real-time, unlike e-mails, all types of Social Networks have an internal chat that allows all users to contact and ask questions immediately. Even Facebook, on the various company pages, lets you know how long it takes for the company to answer a message.
